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The Healthcare Marketing and Physician Marketing Centers

The Healthcare Marketing Association ( www.HealthcareMarketingAssociation.com ) and its affiliate Physician Marketing Association ( www.PhysicianMarketingAssociation.com ) sponsor content used throughout our marketing center sites. These associations are members of our network affiliates and managed by Professional Associations USA LLC. Both associations are well suited for the needs of large or small healthcare firms. You'll find they are more an informal community that formal association. Their offices are virtual. No annual meeting. No officers. No politics.

In addition, you should investigate the highly regarded Medical Group Management Association, commonly called MGMA. ( www.MGMA.com )  I've attended and presented at their annual meeting which is well-attended and always up to date. Their self portrait:

Also check into the American Marketing Association's Healthcare Marketing SIG (Special Interest Group). Here's how AMA describes the group:

The Healthcare Marketing SIG is focused on American Marketing Association members who have an interest in Healthcare Marketing bringing together healthcare marketers to learn, share ideas and network among themselves.

The Mission of the Healthcare Marketing SIG is to provide an opportunity for members with personal and professional interest in healthcare marketing and healthcare market research to receive, share and discuss healthcare-related information.

The Healthcare Marketing SIG will focus bringing together marketers in the Healthcare industry to focus on such issues as:

• Healthcare customer satisfaction measurement
• Healthcare product development
• Brand strategies for healthcare